Thursday, December 21, 2017


A PBA, or a Public Based Assessment, is used in the teaching and learning process to assimilate a certain subject and create a project to reflect what you've learned over the course of the class. It allows the teacher to give immediate and constructive criticism and feedback to students. My group's PBA is about music videos because we all have an interest in them and thought it'd be a fun idea to make our own. Music videos are definitely part of digital media, and studying them has broadened my perspective of that field. I got to make the connection that music videos and technology evolution go hand in hand. For example, with the invention of TV, eventually MTV came out, and with the invention of the internet, YouTube came out. This shows that when a new kind of technology comes around, music videos would most likely find a way to emerge along with that technology. You can read my report on music videos here. Our project to show the evolution of music videos would be combining five completely different music genres (Pop, Metal, Country, Rap, and Emo) into one big music video. Each video would have a different feel to it, and we would try to match a word from one song to the next song.

The most challenging part of the PBA was definitely the editing, but it really wasn't that hard. I had an issue with a swear in it but Mr. Sandrel insisted that we rewinded the word, so I reluctantly did. Overall doing this PBA was easy and smooth, it was really fun to shoot overall and was a good project for my team and I to do. Usually there's conflicting sides of power but on this project I feel like we all really worked together well to put out the best product we could. I really liked this project and it brought me back to middle school because of the videos we did back then, but this one is exponentially better. The production value really went up and you can see a huge change.

Our critique results were insanely good, and I totally agree with them. I feel like this video was well produced, had a funny message, the visuals were good, and our audio was basically perfect. I really don't have much criticism against my own video. The one thing I would change is maybe flowing the songs together a little better. But even with that, I feel like it being abrupt was funny. Overall, I feel really proud of our final project.


ALD 5.1 Design a targeted digital media message or concept that addresses the needs of a client.

ALD 5.2 Plan and construct a digital media product from budgeted resources that addresses client needs.

ALD 5.3 Assess the collaborative process for its impact on the design, planning, and production of a digital media product.

Wednesday, December 6, 2017


I feel like the PSA's that are shown do have some effects on people as long as they're well produced. I also could see that people could very well blow off any PSA they see because it tries to tell them what to think, and many people don't care or don't want to look at things that may change their perspective on certain issues. I hope to accomplish a video that people won't blow off or ignore. My video should be good enough to spark interest and keep it throughout the video. The video is about beauty standards and how society throws different people to the side. Our audience should care about this issue because it's an issue that affects everyone, beauty standards are set to any gender at any age.

We are entering the olelo organization PSA contest. The first rule I can think of that is extremely important is copyright pieces are not allowed. I also think the time limit is important in a PSA because of the attention span of people. The third rule I think should be acknowledged are the deadlines, because I feel like a lot of students don't follow the deadlines but for a contest they're extremely strict. I feel like there's so many opportunities for digital media students all around because of technology's advancements in the recent years. Before, there was no way to expect a high level production from high schoolers, purely because of the lack of equipment and education. I think the schools benefit most from competitions like these. They get money for more equipment most of the time and contests motivate students to actually produce quality work.

Behind the scenes photo

Our actress (my sister)

My PSA evolved completely from our first cut. We changed our plotline, reshot an entire video, and the voiceover. It's much better than the rough cut because it has a solid plot and better visuals, it's way more realistic than the last one.  Production value was definitely better, we took more time and wanted to make it better. Our audience impact was definitely improved because of the direct relation to the audience impact. Our non literal creativity was a bit iffy in my opinion because we tried to show real problems in a real way, not metaphorically. It was worth it to reshoot everything because it gave me a better end result. I agree with most of the critique. The best compliment I received was probably that we had a way stronger message to our audience.

ALD 2.1 Assess the evolution of digital media as it affects and is affected by society.
ALD 2.2 Assess changes in technology and markets as it affects digital media designs.


A PBA, or a Public Based Assessment, is used in the teaching and learning process to assimilate a certain subject and create a project t...