Thursday, December 21, 2017


A PBA, or a Public Based Assessment, is used in the teaching and learning process to assimilate a certain subject and create a project to reflect what you've learned over the course of the class. It allows the teacher to give immediate and constructive criticism and feedback to students. My group's PBA is about music videos because we all have an interest in them and thought it'd be a fun idea to make our own. Music videos are definitely part of digital media, and studying them has broadened my perspective of that field. I got to make the connection that music videos and technology evolution go hand in hand. For example, with the invention of TV, eventually MTV came out, and with the invention of the internet, YouTube came out. This shows that when a new kind of technology comes around, music videos would most likely find a way to emerge along with that technology. You can read my report on music videos here. Our project to show the evolution of music videos would be combining five completely different music genres (Pop, Metal, Country, Rap, and Emo) into one big music video. Each video would have a different feel to it, and we would try to match a word from one song to the next song.

The most challenging part of the PBA was definitely the editing, but it really wasn't that hard. I had an issue with a swear in it but Mr. Sandrel insisted that we rewinded the word, so I reluctantly did. Overall doing this PBA was easy and smooth, it was really fun to shoot overall and was a good project for my team and I to do. Usually there's conflicting sides of power but on this project I feel like we all really worked together well to put out the best product we could. I really liked this project and it brought me back to middle school because of the videos we did back then, but this one is exponentially better. The production value really went up and you can see a huge change.

Our critique results were insanely good, and I totally agree with them. I feel like this video was well produced, had a funny message, the visuals were good, and our audio was basically perfect. I really don't have much criticism against my own video. The one thing I would change is maybe flowing the songs together a little better. But even with that, I feel like it being abrupt was funny. Overall, I feel really proud of our final project.


ALD 5.1 Design a targeted digital media message or concept that addresses the needs of a client.

ALD 5.2 Plan and construct a digital media product from budgeted resources that addresses client needs.

ALD 5.3 Assess the collaborative process for its impact on the design, planning, and production of a digital media product.

Wednesday, December 6, 2017


I feel like the PSA's that are shown do have some effects on people as long as they're well produced. I also could see that people could very well blow off any PSA they see because it tries to tell them what to think, and many people don't care or don't want to look at things that may change their perspective on certain issues. I hope to accomplish a video that people won't blow off or ignore. My video should be good enough to spark interest and keep it throughout the video. The video is about beauty standards and how society throws different people to the side. Our audience should care about this issue because it's an issue that affects everyone, beauty standards are set to any gender at any age.

We are entering the olelo organization PSA contest. The first rule I can think of that is extremely important is copyright pieces are not allowed. I also think the time limit is important in a PSA because of the attention span of people. The third rule I think should be acknowledged are the deadlines, because I feel like a lot of students don't follow the deadlines but for a contest they're extremely strict. I feel like there's so many opportunities for digital media students all around because of technology's advancements in the recent years. Before, there was no way to expect a high level production from high schoolers, purely because of the lack of equipment and education. I think the schools benefit most from competitions like these. They get money for more equipment most of the time and contests motivate students to actually produce quality work.

Behind the scenes photo

Our actress (my sister)

My PSA evolved completely from our first cut. We changed our plotline, reshot an entire video, and the voiceover. It's much better than the rough cut because it has a solid plot and better visuals, it's way more realistic than the last one.  Production value was definitely better, we took more time and wanted to make it better. Our audience impact was definitely improved because of the direct relation to the audience impact. Our non literal creativity was a bit iffy in my opinion because we tried to show real problems in a real way, not metaphorically. It was worth it to reshoot everything because it gave me a better end result. I agree with most of the critique. The best compliment I received was probably that we had a way stronger message to our audience.

ALD 2.1 Assess the evolution of digital media as it affects and is affected by society.
ALD 2.2 Assess changes in technology and markets as it affects digital media designs.

Thursday, November 16, 2017

15 Day Photo Challenge

For our digital media class we did a 15 Day photo challenge. Each day had a different composition and subject. Each day we did a critique with a different person leading it. I led two days, silhouette with framing, and symmetry with repetition of shapes. I did miss one day, and one day I was late, but I felt like the photos I did take, most of the time they were quality. I definitely think my photography skills have improved since we started this challenge. I learnt to look for things that follow different compositions and I see beyond just a normal simple photo.

ALD 4.1 Evaluate diverse processes of forming and conveying a targeted message.
ALD 4.2 Compare and contrast how various audiences perceive digital media to anticipate desired reactions and responses.

Tuesday, November 14, 2017

Digital Manipulation

The surrealism art movement was a movement of imagination and art. My first surrealist concept didn't turn out as good as I wanted it to be but I didn't hate it. It was giant roaches on the world, seen from a dashboard of a car. But it really just looks like roaches on a window. My second surrealism concept is two people, one sitting on a book, and one sitting underneath. It turned out pretty well in my opinion, I really like the lighting matching I did. My third concept was people being picked up out of water. I feel as though this one presents my most powerful message because it shows that people are smaller and floating in the hands of something bigger. Presenting each of my projects didn't really help or hinder my process, I feel like it wasn't as much for me as it was for my teacher because I already knew what I was going to do.

My first concept, the message being that humans are smaller than we think. 
My second concept, the message being that knowledge brings people together 

Hexadecimal colors are numbers used in HTML, CSS, SVG, and other computing applications to represent colors. Color information is used in RGB for digital use and CMYK models for printing use. Lossless compression is when you compress a file with no loss of quality. Lossy compression reduces data size for storage. When you convert an image to JPG there's always some loss of data, same with the GIF format. PNG and RAW are lossless. Complexity and size of digital files matter in relation to data storage limits because the bigger the file, the more space it will take up in any storage. Raster programs soften and blend colors, while vector programs are more like tiles and outline shapes. Vector graphics are simple. Dithering in photoshop can be used for creative effects like interesting patterns or adding "noise". Error diffusion can turn a multi-level image into a binary image.

The photos that made up my third image below...

Concept 3: People are in the hands of something bigger.

The relationship between technology and productivity impact digital media by pushing people to produce the best end result possible. Technology gives people the ability to create something complicated without as much effort as you would need without it. It adds simplicity with options. Creating surrealist images without any technology would definitely be a challenge, drawing realistically is already a challenge, to draw surrealistically would add another component that would take tons of work. It would differ by me needing to either draw it or collage it. My best image was definitely my last concept. It didn't exactly look as professional as I wanted it, but it definitely had more of a message. I could have worked more on the realistic lighting and making the water off the hands seem more real.  Looking at the class critique I can see their opinions pretty well but I feel like I did better than the averages. My overall scores were high twos, which isn't terrible. Most of the class responses about my message were right, I feel like that shows that I conveyed it well.

While making my last image, I screen recorded the entire process. After that I narrated it saying the steps I was taking. If you're interested in how I made my final image, check it out.


ALD 1.1 Assess how mathematics is used to create and manipulate digital media.
ALD 1.2 Assess how changes in digital technology affects the creation and manipulation of media content.

Friday, October 6, 2017

Hiki No Video

The story topic my team and I chose is about Early College. We intend to communicate the benefits of early college courses in high schools and show how passionate people are about learning and teaching others so they succeed in life. We're focusing mainly on Mr. Carney, a teacher for the early college program that teaches at Kapaa and Waimea high. To make people care, we've centered the story around an eccentric, passionate teacher that really highlights the benefits of early college courses, and life in general. From watching this story, they'll learn about the benefits of being prepared and life lessons from Mr. Carney. 

The (DMCA) is the digital Millennium Copyright Act, this forms the legal framework for management in digital works. Copy right infringement is the use of works protected by law without permission. The legal consequences of using material without permission can range from a fee of 200$ to 150,000$ for each work infringed. You can get permission to use copyrighted materials by first determine if permission is needed, then identify the owner and the rights needed, then plan ahead for permission, contact the owner and negotiate whether payment is required, and lastly get your permission agreement in writing. Fair use is when there are copyrighted objects that you can use without permission. Some specific examples are when copyrighted items are used for criticism, teaching, or news reporting.

It is essential to gain permission to film on location because of the chance of a liability issue, you cannot film or take photos of people when they can expect privacy, they need to give consent. Video release forms are used for when you distribute your film or photos, saying that your subject is okay with you doing this. They're mandatory because you need to have the subjects permission to output any media involving them. 

Looking at my critique results, I am a little disappointed. I know my team could've done better with the time we had, but with the end of the quarter, the difficult timing, interview subject's timing, lack of BRoll, all the stress of whatever was happening, I understand why it wasn't the best it could be. A single area we could've improved upon was our BRoll. Our BRoll seemed  a bit trite, unoriginal, predictable, and in general kind of bland. I know in the future I won't make this mistake in the future. Our BRoll needed more creative shots and different things besides just the classroom.

Friday, September 15, 2017

Practice Hiki No

During class, we were assigned to make a practice Hiki No story. We chose to do a profile on Cody Andrews because it seemed  like one of the easiest things to film that wouldn't be too boring. We chose Cody as our interviewee because Kiara and I have a lot of background with editing and filming, so we had a lot of base knowledge of what was expected of us. I was director because I have the most experience and in my opinion have the best judgement (but that's just my narcissism), I was also the editor for the same reasons, I did the voice over also. Kiara was the writer because she was willing to do all of the long transcription work, but we all worked on the script together, she was also the photographer. I think all of our roles stayed in their place over time, I did help film a lot. I think the story turned out pretty well with these roles but I felt like I did a lot of the work.

Safety is my number one priority during our production process because there is no way we can get a stable story if we're all in danger, if our subject doesn't feel safe, or if we somehow mess up our camera equipment. Our top three safety concerns are:
  1. Making sure we are never in danger. 
  2. Assuring that the subject is comfortable with where they are and having them know that they have no reason to be scared.
  3. Making sure all of our equipment is in safe hands at all time (It's very expensive)


Looking at our results for the critique, I think they're all pretty fair. We did have some lighting issues, To create a more compelling story we could have chosen a more intriguing subject. I don't think anyone really cares about Cody's future besides him and his family. Visually, we could've shot some more B-Roll, the stuff that we had definitely wasn't bad but we could've had some more variety filled shots. The lighting on our interview could be a lot better, we had an amazing shot and then a car pulled into the background so we had to move. Our audio has some weird places in it, I'm not sure why, it could've just been because of his shirt rubbing against the mic. Overall our story wasn't bad but it definitely could've been better.

ALD 6.1: Anticipate potential health and wellness concerns while operating computing devices in order to enhance workplace safety.

Friday, September 1, 2017

Interview Composition

My best interview shot 
A host/reporter shot shows the person looking at the camera, talking to the audience. The difference between this and an interview shot is the direction of the person in the shot. In an interview shot, you typically follow rule of thirds, have enough head and look room, and make sure the background isn't too distracting or flat. The interviewee is looking at the interviewer, who is off camera. You shouldn't shoot an interview on a flat background because of the lack of connection between the story and the background, though it will be compressed, it should still support your story. Look room is the room between your interviewee and the rest of the shot, you have to make sure theres enough room to make the shot comfortable. You can set up something called "The Line" to make sure you have all these qualifications by placing your camera across from your subject, and having your interviewer stand to the side of the camera.

Looking at all of the things needed in an interview, I think having the interviewee be comfortable is the most important component of a good interview. I know this because to truly get some good answers from your subject, they have to be able to think and be comfortable with the situation they're in. The whole point of an interview is to get the information you need from the person that you're talking to, and I feel as though they can't give their best answers if they're uncomfortable. Making sure there isn't harsh lighting, being in a quiet environment, being considerate, and giving them space, all of these components make it so they can give their best answers. Some ways you can make the process run smoother are making sure that your camera is set up right, your audio sounds correct, and knowing your interview compositions.

The background is way too over exposed and slanted

Remind your subject to not look directly into the camera, and don't place them in the middle of the shot 

The lighting is too harsh on the interviewee

ALD 5.1 Design a targeted digital media message or concept that addresses the needs of a client.

ALD 5.2 Plan and construct a digital media product from budgeted resources that addresses client needs.

ALD 5.3 Assess the collaborative process for its impact on the design, planning, and production of a digital media product. 


A PBA, or a Public Based Assessment, is used in the teaching and learning process to assimilate a certain subject and create a project t...